$50 Off HERO12 Black, 13% Off Sale

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The GoPro HERO12 was recently released, and while the new action camera is priced well at $399.99 online, a surprise Amazon deal knocks an additional $50 off right now, taking the price down to $349. This is the lowest price we’ve seen for the brand new GoPro since it was released last year.

The HERO12 Black checks of all the boxes you’d want from a modern action camera. The waterproof portable camera can capture videos at up to 5.3K(!) resolution, and take 27MP photos, for professional-looking footage and pics. A GoPro-developed technology called SuperPhoto allows the camera to automatically adjust its white balance, enable HDR (high dynamic range), and apply noise reduction to help you get the best possible shot.

The HERO12 has multiple shooting modes, which allow you to speed video up to create a time-lapse, or slow it down for dramatic effect. Of course, you can shoot in real-time too and benefit from the camera’s improved HyperSmooth video stabilization, which compensates for your hand movements to reduce the number of jitters that show up in your footage (in fact, the GoPro team has won an Emmy Award for best “In-Camera Sensor and Software Stabilization”).

GoPro’s cameras are known for their durability, and the company says the HERO9 can be submerged in up to 33 feet of water without worry. The durable casing can also withstand a few bumps and drops without damage. What we like: the GoPro HERO12 features a new water-repelling lens cover to help eliminate lens flare and droplets that could affect your picture quality.

Outside of traditional photography and video capture, the GoPro HERO12 has two additional standout features. The first is the ability to livestream your footage online. Second, you can control certain functions (like image and video capture) using voice commands for a totally hands-free experience. This is especially helpful if you’re using the GoPro to capture an event like snowboarding, which requires your full attention — instead of having to take off your gloves to control the buttons, you can start and stop recording using just your voice (of course, the HERO12 also has a rear touchscreen if you prefer to control your settings directly on the camera itself).

GoPro’s HERO12 Black is one of the best action cameras on the market, and a great value at this price. Don’t just take our word for it — the mini camera currently has a 4.3-star rating (out of five) and Amazon says more than 1,000 people have shopped this model in the last month alone.

The $349 Amazon GoPro deal includes the camera, an adhesive mount, mounting buckle, USB cable and battery. This discount isn’t tied to a larger sale or event, so the price can go back up at any time; if you’re interested in this deal, it’s best to act sooner than later. See full details here.

Want a GoPro for even less cash? The cheapest GoPro deal we’re seeing online right now is for the GoPro HERO11 Black Mini, which is on sale for just $249. The portable action camera delivers 5.3K ultra HD video and up to 24.7MP photos in a compact, waterproof unit.